Tiffany & Co. unveiled the highly anticipated renovation of the fourth floor at its Fifth Avenue flagship store, including Tiffany’s first ever retail dining concept – The Blue Box Cafe. The artfully composed floor also houses Tiffany’s new luxury Home & Accessories collection of elevated everyday objects, as well as a baby boutique, sterling silver hollowware, a selection of vintage books curated by Assouline and a Tiffany fragrance laboratory.
“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “The space is experimental and experiential – a window into the new Tiffany.”
The striking interior décor incorporates industrial details that evoke Tiffany’s craftsmanship and heritage. Playful and unexpected touches sit harmoniously alongside elegant finishes like herringbone marble and amazonite stone, reflecting the new Home & Accessories collection’s emphasis on everyday luxury.
• The staircase leading to the fourth floor features a modern trio of nearly 15-foot-high light chains, created by the Paris-based design duo Ronan and Erwan Bouroullec.
• The dramatic light fixture is surrounded by hand-drawn ampersands, a design motif of the latest Home & Accessories collection.
• A portrait of Charles Lewis Tiffany (CLT) was commissioned and rendered with 8,000 painted screws, offering a contemporary take on the luxury house’s founder.
The iconic Tiffany Blue® is infused throughout the interior floor plan and most notably at the forefront of the café’s design. The Blue Box Café serves American classics made with the highest quality, regionally sourced ingredients. The simple menu – which will change and evolve through the seasons – is a refined take on signature New York dishes, reinvented to be uniquely Tiffany. The setting is as inviting as the food is inspiring, serving customers who have always dreamed of having Breakfast at Tiffany. The new Home & Accessories floor opened to the public on November 1 and The Blue Box Café on November 10, operating during regular store hours.
Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweler and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewelry and luxury accessories. The company operates more than 300 TIFFANY & CO. stores in more than 20 countries.
TIFFANY, T&CO., TIFFANY & CO., the color and mark TIFFANY BLUE are trademarks of Tiffany and Company and its affiliates.
PASTEL AND PASTEL – Creative Studio
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